We spend a significant amount of time planning special events. From food and drink pairings to themed parties to holidays, we strive to always have something fun in the works. However, they aren’t always successful! It’s like throwing mud at the wall – we try different ideas to see what sticks, then build on the popular ones. We experiment with time of year, ticket price, day of the week, time of day and other factors to see what works best for both our business and our custo